Leading the Market, Not Following It

22/01/2026

WC BLUE NET goes beyond simply following market trends. We lead, innovate and set the direction for a stronger, more advanced and more efficient portable sanitation industry.

Our commitment is clear: to deliver real value and tangible benefits to our customers, while continuously raising industry standards.

This vision was once again confirmed in January 2026, when WC BLUE NET attended the international trade fair Eurotoi 2026, one of the most important events in the portable sanitation sector.

WC BLUE NET at Eurotoi 2026: Driving Industry Innovation

At Eurotoi 2026, our objective was clear: to present to the industry the latest innovations and trends led by WC BLUE NET, reinforcing our role as a key player shaping the future of portable sanitation.

Liquid Sachets: A Breakthrough Innovation

One of the major highlights showcased at Eurotoi 2026 was our liquid sachet technology, developed through a strong and continuous investment in R&D. With this innovation, WC BLUE NET has become the first manufacturer capable of combining two traditionally separate strengths into a single solution:

  • the high effectiveness of liquid formulations, and

  • the ease of use and compatibility of a sachet format.

This technological advancement breaks with established industry standards and represents a true paradigm shift in portable sanitation chemicals. It marks a before and after for the industry, once again demonstrating how Naturkimia and WC BLUE NET remain at the forefront of innovation.

WC BLUE NET Portable Toilets: A New Step Forward

Eurotoi 2026 also marked the first presentation of WC BLUE NET portable toilets, launched through a joint venture with Thermoform. This strategic collaboration allows us to combine strengths and expertise, positioning WC BLUE NET as the distributor across Europe.

Our portable toilets are designed to meet the highest professional standards and stand out for their:

  • robust construction,

  • ease of use, and

  • long service life, ensured by high-quality materials and long-lasting pigments.

They are built to deliver durability, efficiency and reliability in demanding environments.

Innovation as a Long-Term Commitment

Innovation is not a one-time effort for WC BLUE NET — it is a long-term commitment. By continuously investing in new technologies, materials and concepts, we ensure that our solutions push the industry forward and provide our customers with measurable advantages.

Eurotoi 2026 once again confirmed our position as a company that does not simply adapt to the market, but defines it.